Impactr
A Gen-Z sustainability centred brand such as Impactr calls for a vibrant, culturally-aware approach to social media. The Impactr social accounts provide a curated feed of social-change centred posts. With a focus on Instagram, Impactr posts make use of newly implemented social platform features (such as Reels, IGTV, etc.), as well as posts promoting the Impactr brand and app (see Impactr App).
AdventurousBug
A women-centred travel company’s social media spaces must inspire, excite, and inform their community of adventurers. AdventurousBug utilises a variety of post types including event announcements, blogpost snippets, photo galleries, and more. These posts present the platform as it is, a vibrant community welcoming women who seek adventure.
We Rise
A documentary film about women in America rising up against oppression and the importance of empowering female voices must have an equally empowering social media campaign behind it. This We Rise brand example and initial social media promotional content incorporates an informational news-style portrayal, adopting the visual style of the 2017 Woman’s March in Washington D.C. and the accompanying ‘pussyhat’.
Social Screen
In order to support investigations into social media, researchers must have access to the broadest possible sample, and have methods to communicate their results to participants. Social Screen’s online marketing energises users with engaging promotions and informational updates on the study, making it pivotal in the study’s viability. With the investigation results finalised and conclusions drawn, Social Screen’s online presence was again utilised to publish the investigation’s findings in a simplified and comprehensible manner.